Thaely

About Thaely

Thaely was initially developed as design exercise by our founder Ashay Bhave to develop an ethically produced sneaker that only uses components recycled from waste materials. The aim of the exercise was to find a solution to the problem of the 100 billion plastic bags used each year that use 12 million barrels of oil and kill 100,000 marine animals annually. The shoe and along with its business plan was presented at Amity University Dubai's 2019 Eureka startup pitch competition and was awarded the first place. Thaely was able to receive funding and the production of the second prototype was put into action.The second prototype aimed to make a production ready sample, was developed in Dubai. The design was completely original and was inspired by classic basketball sneakers of the early 2000s to invoke a sense of familiarity. The final prototype was tested and refined to make a production ready sample.